MagicwHand is in line with the Regione Lazio’s smart specialization strategy and it could be framed into two specific specialization areas: “cultural heritage and cultural technologies” and “digital creative industries”. The main scope of the MagicwHand project is to further improve the centralization of the role of the tourist during its own personal discovery of cities and cultural sites. The idea is to use the point of view of the tourist to enable the cultural contents. This idea is sustainable thanks to the capillary spread of “mobile technologies” (smartphone, tablet, GPS receiver). Regions and cultural sites need to increase the opportunities to attract tourists, to meet these opportunities are fundamental to create a new free and personalized way of travel. MagicwHand made information freely available to know new cultural sites and live new experiences to stimulate our discovery will.